Off to the beach holiday with kids this summer? Don’t forget…
Swimwear
Mitty James has got range of gorgeous new swimwear designs including delightful swimsuits & bikinis for girls and stylish swim shorts & trunks for boys. Bubblegum pink, navy & green and red gingham are just some of the new colours for 2011! Their core range of navy/white, red/white, sky star, sky daisy and blue multi are in stock all year round! Hairbands in matching fabric are also available for ultimate beachwear style!

For the little ones Mitty James adorable swim nappies are the must. They are ideal for the beach and the swimming pool, they can be washed and reused making them perfect solution to your child's aquatic activities! A gorgeous baby rash vest 50+UPF looks great with legionaire hat & swim nappy!
If you are spending all day on the beach, the perfect way to ensure your child is protected from the sun's harmful rays are the UPF 50+ sun protection rush vest & shorts or all in one UPF suits.
Beachwear
Mitty James beachwear is perfect for those lazy summer holidays, on and off the beach wearing over swimwear, by the pool or even after a bath. The Hooded Tops can be used to dry off, cover up to keep the chill out on cooler days or to shade from the sun on warmer days.
The towelling hooded tops are available in a wide range of colours, they are perfect for boys and girls and can be worn on the beach or looks equally great with a pair of jeans!
Spare set of clothes
You never have enough spare clothes for your little ones when you are out & about, especially on holiday. Why don’t you have a look on new arrivals from Organics For Kids. They have adorable Gingham skirt with bib top & Polo dresses for a little princess and Gingham shorts & Polo romper for a little man. For a lovely summer look just add white Polo T-shirt. Just finish the cute outfit with matching Reversible gingham sun hat.
Beach Toys
Scrunch bucket and spade will keep the kids busy for ages. They can build a sandcastle or just play around with Green Toys Dump Truck. If you are spending most of the time by the pool, we have got great selection of pool toys from Jakabel. Meanwhile you can relax in Floating lounger or chair.
Sunglasses
Every kid will look cool & protected in stylish Banz sunglasses. The Retro Banz range incorporates function and fashion. The adjustable neoprene strap & moulded polycarbonate frames ensure a secure comfortable fit on the child's face, the UV400/category 3 polycarbonate lenses protect the child's vulnerable eyes from harmful UV radiation.
Waterproof camera
Don’t forget to pack your camera to capture those unforgettable moments of the holiday fun. Kids will love to take some snaps with Quick snap marine disposable camera by Fuji. It’s 10 meters waterproof, so you don’t have to worry about ruining your expensive one and it’s so much fun!
Sun cream
The most delicate skin deserves the best protection. We have got range of children Suncare products to help you to protect children's delicate skin from sun induced skin damage. The range of products for kids is water and sand resistant.
It’s so easy to get caught out when out and about in the sunshine. Sometimes it’s just not possible to carry round a full sized bottle of sun lotion in your handbag at all times for your kids. That is why Nivea Sun has developed Children’s Pocket Size the perfect handbag solution for your kids protection needs. So you can keep it handy whenever outdoors.
…Relax…
Relax, unwind and enjoy your well-earned hols! After all, it’s your holiday as well!
Check out our great summer selection today!